HinduMoon    pink moonmoon2moon3moon4moon5
A comprehensive guide to Hindu Culture

We are all spiritual beings in temporal bodies. Finding this true nature of ours is life's journey. The Hindu way, Sanathana Dharma, makes this search joyful and celebratory. Come, let's discover the fun of festivals and the grandeur of Sanaatana Dharma. HinduMoon brings a unique range of wonderful resources that bring alive ancient Hindu traditions, festivals and practices for modern families through books, videos and e-books

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Current Positions

Founder Director: What is India Publishers Private Limited

Founder Trustee: Sivagami Ammal Memorial Trust

Member: Asia Centre, Bangalore

Governing Board: Natyalakshana Akademy

Advisory Committee: Smriti Nandan Cultural Centre

Soumyas skipping stones award

Previous positions: USA

Planning Committee:  Mexican Heritage Plaza Art Gallery

Communications Coordinator: Asian American Women Artists Association (AAWAA)

Arts Council of Silicon Valley Grants Review Panel for Artists’ Fellowships Visual Arts: Painting

Co-Editor:“Of our own voice” the AAWAA artist reference guide

Board Member: Fine Arts League of Cupertino

Art Director: 1995 Las Madres Club (non profit with 1500 members)

Cultural Coordinator:  Santa Clara Chapter Las Madres.  

Juror: Balavihar Art Competition, Sunnyvale  

Advisory Committee: Groundswell project

Board Member: Center for Visual Art, Oakland, CA

VAAST (Visual Artist Alliance Summit at the Triton) Show Committee

Gallery Director: Ranjini:  Gallery of a Contemporary Woman Artist.

Visiting Faculty: Euphrat Museum arts and Schools Program:  De Anza College. Summer Program.


Soumya Aravind Sitaraman
Author, Multi-media Director, Artist


Soumya Aravind Sitaraman
Soumya Sitaraman is the author of the definitive work, Follow the Hindu Moon: a guide to the festivals of south India, published by Random House. The book is lauded as a “coffee table book, a how-to-manual, a guide, a dictionary, a minor encyclopedia, a thesis in social and cultural anthropology. It is a package of erudition and entertainment, of scholarship and reportage.”

She directs and creates digital video content on Hindu culture and tradition. She directs, produces, and anchors an ongoing television series based on her book called “Let’s Celebrate! Follow the Hindu Moon.” Around 65 episodes have already been aired on Sri Sankara TV.
She was commissioned to write a series of essays by the Hindu Temple at Kauaii for the prestigious Parliament of the Worlds' Religions in December 2009.
Soumya illustrated Chachaji’s Cup. Published by Children’s Book Press, the book won the Patterson Prize and rated Bank Street College’s Best Books of the Year in the Top Ten Children’s books for 2004. She was awarded the Skipping Stones Award and the Papertiger’s illustrator award. The book was produced as a musical on Broadway as “Tea With Chachaji.”
She has addressed Graduate students of International Marketing on “Ancient Value Systems at Crossroads” at the International Masters Program in Practicing Management (IMPM) at the Indian Institute of Management (IIM) Bangalore for four consecutive years.

She is celebrated by the City of Santa Clara for creating the first website on Contemporary women artists of South Asia.

She frequently addresses focused audiences on Indian tradition, culture, value systems, and heritage with an emphasis on relevance and connections to contemporary lifestyles in a modern world at venues like the NCPA, Mumbai, the TAG center, Chennai, etc.

She is the co-founder and Director of What is India Publishers. www.whatisindia.com carries the only comprehensively digitized collection of Indian epigraphy.



Soumya Aravind Sitaraman ©  2014. All Rights Reserved